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10 March 2025

Your next destination is called MADRING

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MADRING is more than just an invitation to experience the thrill of Formula 1—it is a gateway to a unique experience in a city as dynamic as Madrid.

MADRING will have its own communication channels, ensuring fans stay up to date with everything happening around the event and the world of F1.

The Madrid circuit, set to host the Spanish Grand Prix from 2026 to 2035, now has a name: MADRING. This designation goes beyond the track itself—it is an invitation to experience something truly unique in one of Europe’s most vibrant cities and regions.

Madrid is the first major European capital to host a Formula 1 Grand Prix, and the circuit’s name reflects this milestone. MADRING merge “Madrid” with “ring”, a term often associated with racing circuits in the F1 world. The result is a modern and contemporary identity, aligned with the new era of spectacle circuit—akin to Abu Dhabi, Miami, and Las Vegas, where the event transcends the track and permeates the entire city. Indeed, Madrid will come alive with a wide range of F1-themed activities and entertainment initiatives before, during, and after the Grand Prix, immersing the entire region in the Formula 1 experience.

MADRING also stands out for its strategic location at the heart of a city renowned for its lifestyle, culture, entertainment, and safety. Situated in the IFEMA MADRID-Valdebebas area, just five minutes from the airport and within the urban centre, the circuit offers unmatched accessibility, allowing fans to easily arrive via public transport—bus, train, and metro—eliminating the need for private vehicles.

Why MADRING?

Formula 1 circuits are typically referred to by the city or region where they are located—Monza, Imola, Interlagos, Spa, Silverstone, Miami, Las Vegas. However, their full official names are rarely used. For this reason, MADRING aims to establish a concise and memorable identity that directly references its host city, is instantly recognisable worldwide, and requires no translation.

Ultimately, it is more than just a name—it is a genuine, distinctive, and iconic brand, designed to resonate with a modern and engaged F1 audience.

A recognisable brand

The MADRING identity has been carefully designed to be modern and instantly recognisable, aligning with Formula 1’s visual aesthetics. The flowing lines of its logo echo the curves of a racing circuit, adding a sense of dynamism and speed.

The typography reflects the essence of racing, excitement, and movement, while the chosen colour scheme reinforces its strong connection to F1 and Madrid.

  • Red, symbolising passion, Formula 1, and the Community of Madrid.
  • Yellow, paying homage to the Spanish flag.

MADRING will have its own communication channels

MADRING will also establish a dedicated digital communication infrastructure, with its own channels across platforms such as TikTok, Instagram, X, YouTube, Facebook, LinkedIn and Spotify along with an official website. These platforms will provide real-time updates on all aspects of the event and the world of Formula 1, enhancing fan engagement.

Additionally, fans will have access to the latest updates on ticket sales, VIP areas, news, and merchandise. The new branding not only underscores a commitment to high-quality, dynamic content with a distinct personality and tone, but also sets a new benchmark for communication and connectivity, offering both fans and professionals an immersive and engaging experience.

MADRING is more than just a racing circuit—it is an invitation to experience Madrid like never before.